The Keyes Company
Market analysis and practical guidance for buying and selling in Florida — written for people making an actual decision, not for a search engine.
7 articlesBuyers regularly write off the streets around a fairground or an amphitheatre, and buyers regularly get sold the opposite story with numbers that do not hold up. Here is what is actually documented about South Florida’s event venues, what the research on venue proximity does and does not say, and which widely repeated figures I could not source and therefore left out.
A gated golf community in Lake Worth built around a Joe Lee course. What is verifiable about it, what is marketing, and what to check before you make an offer.
Premium clients hire specialists, not generalists. Ten things that move the needle on attracting them — and where AI genuinely helps rather than adds noise.
Buyers increasingly start with an AI assistant rather than a search box — and those referrals convert better than any other channel. What that changes for anyone choosing a Florida agent.
Two very different communities west of Jog Road — gated townhomes at Cambria Parc and lakefront single-family homes at Northtree. Prices, HOA dues, and the trade-offs in each.
Florida's 2026 property tax measure would lift the homestead exemption to $150,000 and then $250,000 — and could shift the cost onto fees, assessments and HOA dues. What it means for owners and buyers.
What NAR's Lawrence Yun and Jessica Lautz actually forecast for 2026 — a 4% sales recovery, 6.5% rates, and a widening owner-renter gap — and what it means for Florida buyers and sellers.
Ask it directly — a specific question about a specific street beats any market forecast.
Jacob Campbell · Florida Real Estate Sales Associate, license 3623732 · The Keyes Company · Licensed in Florida only — referrals outside Florida are made to independently licensed agents in your state.
