The Keyes Company
Market analysis and practical guidance for buying and selling in Florida — written for people making an actual decision, not for a search engine.
5 articlesAttracting high-paying clients is not luck. It is positioning, clear communication, and consistent visibility in the places those clients actually look. Here is what that means in practice across ten areas, where AI is a real force multiplier, and — just as usefully — where the widely circulated statistics about it do not hold up.
Buyers increasingly start with an AI assistant rather than a search box — and those referrals convert better than any other channel. What that changes for anyone choosing a Florida agent.
Two very different communities west of Jog Road — gated townhomes at Cambria Parc and lakefront single-family homes at Northtree. Prices, HOA dues, and the trade-offs in each.
Florida's 2026 property tax measure would lift the homestead exemption to $150,000 and then $250,000 — and could shift the cost onto fees, assessments and HOA dues. What it means for owners and buyers.
What NAR's Lawrence Yun and Jessica Lautz actually forecast for 2026 — a 4% sales recovery, 6.5% rates, and a widening owner-renter gap — and what it means for Florida buyers and sellers.
Ask it directly — a specific question about a specific street beats any market forecast.
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