For Agents

Why New Agents Need Mentorship to Build Careers That Last

Some of the most useful lessons in real estate happen behind a front desk or in the back seat of a mentor’s listing appointment. Here is why I think new agents should say yes to those opportunities, and what the published research says.

Nobody tells new real estate agents that some of the most valuable lessons in this business happen behind a front desk, answering phones and greeting walk-ins. It sounds unglamorous. It sounds like the opposite of closing deals. But in my view, the agents who treat every front-desk shift, every mentor’s invitation and every small task as a lesson are the ones who build careers that last.

The front desk is a front-row seat

When a broker offers you front-desk duty, they are not handing you busywork. They are giving you a view of how an office actually runs. You hear how experienced agents answer objections on the phone, how they ask the first few questions that tell them what a caller actually needs, and what paperwork sits behind every transaction before a client ever sees it. The California Department of Real Estate makes the same point: proximity to experienced licensees teaches small, repeatable skills that would otherwise take months of trial and error (California Department of Real Estate).

Mentorship opportunities do not wait

A mentor’s time is finite. When they invite you to shadow a listing appointment, sit in on a negotiation call or help prepare a closing file, they are choosing you over a stack of other priorities. Saying yes, showing up early and asking good questions afterward sends a signal. So does turning it down.

The research on mentoring backs the instinct. SCORE, the small-business mentoring organization, reports that business owners who work with mentors are more likely to start and grow their businesses (SCORE). In a descriptive study of mentoring in the real estate industry, most of the agents surveyed had a mentor, usually their broker or the owner of the firm, and follow-up interviews supported the view that mentoring made a difference to their careers (Sweeney).

What you learn by watching and listening

  • How to answer common objections without sounding scripted
  • How to prioritize calls and walk-ins on a busy afternoon
  • How experienced agents manage a calendar between showings and paperwork
  • How to spot red flags in a transaction before they become expensive
  • How to build rapport in the first minute of a conversation

None of these show up in a licensing course. They come from repetition and from being near people who have already made the mistakes you are trying to avoid. Direct mentoring compresses some of that trial and error into guided sessions (Cameron Academy of Real Estate).

What brokerages report

One case study published by Instadesk, a software vendor, reported that a brokerage’s formal mentorship program raised new-agent retention from 60 percent to 82 percent and cut ramp-up time from ten weeks to five (Instadesk). That is one firm’s result, reported by a vendor, but it is consistent with what the National Association of REALTORS describes: a well-run program helps agents gain confidence and clients and becomes a recruiting point for the brokerage (National Association of REALTORS).

NAR’s article includes the story of Ahmed Islam, who had tried for seven years to move from residential into commercial real estate. “Being mentored helped me bridge the gap from residential to commercial,” he told NAR; he later became a mentor himself (National Association of REALTORS).

Turnover is why this matters. HousingWire reported that in 2025, 46 percent of agents either entered the industry, switched brokerages or left, and that agents cite lack of support, slow commission payouts and outdated technology among their reasons for leaving a firm (HousingWire).

How to make the most of a mentor’s time

Arrive early with questions

Five or ten minutes early signals respect. Two or three specific questions, rather than a vague request to “learn the business,” show you have already been thinking.

Take notes

Memory fades once the day gets busy. Keep a notebook or a notes file just for mentor conversations so you can find the advice months later when the same situation comes up.

Follow up with thanks and results

A short thank-you after a shadowing session, with a note on how you used the advice, keeps the relationship going. Following up turns a single opportunity into an ongoing one (Alabama Association of REALTORS).

For brokerage owners

NAR’s guidance for building a mentorship program comes down to a few points (National Association of REALTORS):

  • Assign someone to run it. A program without a dedicated person rarely gets off the ground.
  • Leadership has to invest. Leaders need patience with what new agents are going through.
  • Bring in agents who want to be mentored. Motivation matters more than numbers.
  • Let mentors volunteer. The interested ones will come forward.
  • Check in with the mentors. A weekly conversation about their process and their mentees keeps it running.

Trust is built before the first commission

New agents often assume trust inside a brokerage comes only from closed deals. In my experience it is built earlier: by being reliable on front-desk shifts, being available when a mentor needs an extra pair of hands, and treating administrative work as seriously as client work. Brokers notice who volunteers for the unglamorous shifts.

If you are a new agent wondering whether front-desk duty or a mentor’s invitation is worth your time, my answer is almost always yes. Show up early, ask good questions, and treat every small opportunity as part of the foundation you are building.

Works Cited

  1. Alabama Association of REALTORS. “Why Every REALTOR® Can Benefit from a Mentor.” Alabama Association of REALTORS, 2026, www.alabamarealtors.com.
  2. California Department of Real Estate. “Mentorship Matters.” California Department of Real Estate, 2025, dre.ca.gov.
  3. Cameron Academy of Real Estate. “The Transformative Impact of Mentorship in Real Estate.” Cameron Academy of Real Estate, 2025, cameronacademy.com.
  4. HousingWire. “Study Shows Brokerage Leadership Is Driving Agent Movement.” HousingWire, 2025, www.housingwire.com.
  5. Instadesk. “Real Estate Agency Training Cost Case Study.” Instadesk, 2026, www.instadesk.com.
  6. National Association of REALTORS. “How to Create a Successful Mentorship Program at Your Brokerage.” National Association of REALTORS, 2025, www.nar.realtor.
  7. SCORE. “The Value of Mentorship for Small Business Owners.” SCORE, 2025, www.score.org.
  8. Sweeney, A. J. “Mentoring Relationships in the Real Estate Industry: A Descriptive Analysis.” CORE, core.ac.uk.

An earlier version of this article was first published on ActiveRain on September 7, 2026 as “Why New Agents Need Mentorship to Build Careers That Last.” This version has been revised for this site; see the notice below. More in Articles first published on ActiveRain.

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Brokerage and licensee (Rule 61J2-10.025, F.A.C.). THE KEYES COMPANY, licensed Florida real estate brokerage, 10921 South Jog Road, Suite 152, Boynton Beach, FL 33437. Jacob Campbell, Florida real estate sales associate, license 3623732, of The Keyes Company. All real estate brokerage services are offered through The Keyes Company. Jacob Campbell is licensed in Florida only and is not licensed to provide real estate brokerage services in any other state. “Jacob Campbell Realtor” is the name of a website only; it is not a brokerage, corporation, partnership, team, or separate legal entity.

Information only, not advice. This article is general commentary and reflects the author’s opinion at the time of writing. It is not legal, tax, financial, investment, appraisal, or insurance advice, and it is not an appraisal, broker price opinion, or comparative market analysis of any property. Jacob Campbell is not an attorney, CPA, lender, appraiser, home inspector, or insurance agent. Reading this article does not create a brokerage relationship; under Section 475.278, Florida Statutes, a brokerage relationship exists only when agreed as the statute requires.

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