The Setbacks That Shape You: Why Failure Is Not the End of Your Career
The Keyes Company
By Jacob Campbell ·
· Updated
Every agent has had a deal collapse or a client walk away after months of work. Here is why I think of those moments as information rather than failure, with lessons from Florida Realtors, NAR and RISMedia on using them.
There is a moment every real estate agent knows. A deal falls through. A client walks away. A listing sits longer than expected. In that moment it is easy to feel like you have failed. My view is that the agents who last are not the ones who avoid setbacks; they are the ones who learn to use them (Florida Realtors). A setback is not the end of a career. It is part of the education.
This is a hard business
Agents manage one of the most financially and emotionally significant events in people’s lives, are paid only when deals close, and are judged by results that are often outside their control. Most agents who have been at it a while have stories of lost clients, collapsed contracts and long months. That is not a sign you are doing it wrong. It is the job.
What others have learned
A Florida Realtors piece, “Letting Failure Fuel Your Fire,” tells the story of an agent who lost a client to another agent after months of work. Blindsided, embarrassed and angry, the agent used the experience to rebuild their systems — and the article reports they went on to double their business (Florida Realtors). The lesson is not that failure is fun. It is that failure is information: a chance to refine your approach and build the resilience that carries you through the next setback.
NAR reports that Ryan Serhant made less than $10,000 in his first year, and that his advice is to commit to a direction and stay disciplined long enough to see results, and to define clearly what makes you different (National Association of Realtors).
How I try to turn setbacks into strength
1. Take notes, not just lessons
When a client walks away, try not to take it personally, but always take notes. What could I have done differently? What signals did I miss? What system would have caught it (Florida Realtors)?
2. Feel it, then use it
It is fine to feel frustrated. Just do not stay there. Let it remind you that you care, and let it push you forward (Florida Realtors).
3. Play the long game
Results come from committing to a direction and staying with it long enough to see them (National Association of Realtors). Real estate is a marathon, not a sprint.
4. Learn from other agents
RISMedia’s interview with Serhant emphasises curiosity and staying humble (RISMedia), and Baylor University’s Keller Center describes resilience — using rejection as a building block — as a core trait for agents (Keller Center for Research). The people who have been through it are the best teachers.
A final thought
A setback is not a reflection of your worth. It reflects your willingness to try. Experienced agents describe a trail of lost deals, difficult clients and stalled negotiations behind them; what matters is not letting those moments define you. As the agent in the Florida Realtors piece put it: “Pain, if you let it, can become power… the kind that lifts you up and keeps your soul moving, especially on the days when it’s hard to believe in yourself” (Florida Realtors).
If a stretch of setbacks starts to feel like more than ordinary frustration, talk to someone — a mentor, your broker, or a qualified professional.
Works Cited
Florida Realtors. “Letting Failure Fuel Your Fire.” Florida Realtors, 30 July 2025.
Keller Center for Research. “Resilience, a Necessary Trait for Every Real Estate Agent.” Baylor University, 2025.
National Association of Realtors. “Ryan Serhant’s Advice for Building a Business That Lasts.” National Association of Realtors, 24 June 2026.
RISMedia. “WATCH: The Secret to Success? Not Being Afraid to Fail.” RISMedia, 29 Jan. 2025.
An earlier version of this article was first published on ActiveRain
on September 21, 2026 as “The Setbacks That Shape You: Why Failure Is Not the End of Your Career.”
This version has been revised for this site; see the notice below. More in
Articles first published on ActiveRain.
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Brokerage and licensee (Rule 61J2-10.025, F.A.C.).THE KEYES COMPANY, licensed Florida real estate brokerage, 10921 South Jog Road, Suite 152, Boynton Beach, FL 33437. Jacob Campbell, Florida real estate sales associate, license 3623732, of The Keyes Company. All real estate brokerage services are offered through The Keyes Company. Jacob Campbell is licensed in Florida only and is not licensed to provide real estate brokerage services in any other state. “Jacob Campbell Realtor” is the name of a website only; it is not a brokerage, corporation, partnership, team, or separate legal entity.
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